Location: London, United Kingdom
From drug and device discovery and development to regulatory approval, and from product launch to lifecycle management, we provide the intelligence and insight to help our customers seize opportunities, mitigate risk and make business-critical decisions, faster. As the pharma and healthcare sector faces unparalleled upheaval, customers rely on our independent advice, enabling them to cut through the clutter and make sense of changing drug development, regulatory and competitive landscapes.
To amplify the ability to make critical decisions, Citeline is proud to become part of Norstella; an organisation that unites the market leading companies Citeline, Evaluate, MMIT, Panalgo and The Dedham Group. Our shared goal is to improve patient access to life-changing therapies. We are stronger together and as a Norstella company, Citeline plays a key role in helping to connect the dots from pipeline to patient.
The Data Planning and Marketing Analytics Manager is a pivotal part of the global marketing team. They will be responsible for ensuring we deliver best in class customer contact strategies and accurately report on their effectiveness to our different audiences.
This role will report into the Eloqua Product Owner & Systems Administrator to support with operations within Citeline global marketing who are responsible for global and regional Marketing activities across all channels.
The role itself is split into two:
- Data planning & customer contact strategy
- Analytics & Reporting
The data planning and customer contact strategy aspect of the role will ensure that our database and segmentation is accurate and relevant to the industries that we market to. It will also ensure the central teams are held to account on delivering this. This role will rely on identifying the requirements for our programmes and campaigns, ensuring relevant segments of the database can be identified and selected, and that we have the required data for these. They will also be the custodian of the customer contact strategy focusing on relevancy and frequency of messaging across all marketing channels. This will also include reviewing the health of the database for segments as well as identifying opportunities to enrich or acquire net new data where required.
The analytics and reporting aspect will be working with the teams to identify the insight and reporting requirements for each programme or campaign. This will entail understanding the objectives and then developing the suitable reporting required and ensuring that campaigns can be tracked and reported on effectively. More broadly, the reporting will also focus on marketing qualified leads, channel, segment and solution performance, engagement and contribution to sales and the sales funnel.
In this role as a Data Planning and Marketing Analytics Manager you will:
Campaign and Programme Planning & Reporting
WHAT WE OFFER YOU
01: Bold, Passionate, Mission-First
We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.
02: Integrity, Truth, Reality
We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.
03: Kindness, Empathy, Grace
We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.
04: Resilience, Mettle, Perseverance
We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.
05: Humility, Gratitude, Learning
We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.
Citeline is an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behaviour and our business requirements. Evaluate operates a zero tolerance policy to any form of discrimination, abuse or harassment.
We know that the 'perfect candidate' doesn't exist, and that sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here, you are welcome. If you read this job description and feel engaged and excited, we’d love to see you apply.