Senior Analyst, Revenue Operations (Marketing)
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Company: Norstella
Location: United States
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Description
About Norstella
At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need.
Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.
Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:
- Citeline – accelerate the drug development cycle
- Evaluate – bring the right drugs to market
- MMIT – identify barrier to patient access
- Panalgo – turn data into insight faster
- The Dedham Group – think strategically for specialty therapeutics
By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics.
As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.
As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.
Job Description
In this role as Sr. Analyst of Marketing, you will work directly with the Director of Commercial Analytics and Operations and the SVP of Marketing and staff to support Marketing operations, analytics, and reporting. You will be instrumental in providing performance data and insights to your stakeholders in order to optimize our marketing investments. You will also work closely with cross functional teams such as Sales, Customer Success, Finance, Enablement, and the wider Norstella Commercial Operations teams to ensure alignment with Norstella’s objectives and goals.
Key Duties & Responsibilities
- Working with the Marketing leadership team: Collect, analyze, and interpret data from various marketing channels.
- Develop and maintain marketing dashboards to track key performance indicators (KPIs), providing regular reports to stakeholders.
- Collaborate with marketing automation team to optimize data collection strategies to optimize marketing analytics output across all channels.
- Use statistical and analytical tools to identify patterns, trends, and insights that drive marketing strategy.
- Provide recommendations and help for optimizing marketing campaigns and improving customer acquisition and retention, using data and evidence.
- Deliver forecasts based on historical data and previous outcomes.
- Assist in analyzing, measuring customer segmentation and help propose strategies to enhance targeted marketing efforts.
- Collaborate with cross-functional teams, including sales, product management, finance, and commercial leadership, to align marketing strategies with overall business goals.
- Present findings and insights to senior leadership, including the SVP of Marketing, providing clear and actionable recommendations.
- Work closely with the SVP of Marketing to support performance management, including monitoring key metrics and assessing marketing team performance against targets.
- Partner with marketing leader and team(s) to ensure marketing strategies align with commercial objectives.
- Collaborate with Business Systems and corporate data warehouse teams to define specifications and ensure accurate data integration and reporting.
- Assist in annual planning and program spend forecasting, providing insights into budget allocation and return on investment (ROI).
- Facilitate communication and collaboration between the marketing department and other business units to ensure alignment of marketing goals with broader company objectives.
- Stay up to date with the latest industry trends, tools, and best practices in marketing analytics.
- Experience utilizing and/or implementing multi touch attribution models
- And other duties as assigned
Key Requirements
- Bachelor’s degree in marketing, Business, Statistics, Data Science, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in marketing analytics or a related role.
- Strong understanding of the lead generation funnel and how effective marketing analytics informs commercial teams in converting prospects into customers.
- Strong understanding of digital marketing channels, including SEO, SEM, websites, social media, and email marketing.
- Experience using Google Analytics, Google Ads, HubSpot, and Eloqua is a plus.
- Understanding of UX principles for designing dashboards that are intuitive and easy to navigate. Including considerations such as layout, color schemes, branding, labelling, and interactivity to enhance the user experience.
- Excellent analytical and problem-solving skills with the ability to think critically.
- Strong communication skills with the ability to present complex data in a clear and understandable manner.
- Experience working with business systems and corporate data warehouse teams.
- Demonstrated experience in supporting annual planning and program spend forecasting.
- Experience working with senior executives and supporting strategic decision-making.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Knowledge of customer segmentation and data-driven marketing strategies.
Our guiding principles for success at Norstella
01: Bold, Passionate, Mission-First
We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.
We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.
02: Integrity, Truth, Reality
We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.
03: Kindness, Empathy, Grace
We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.
04: Resilience, Mettle, Perseverance
We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.
05: Humility, Gratitude, Learning
We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.
Benefits:
- Medical and prescription drug benefits
- Health savings accounts or flexible spending accounts
- Dental plans and vision benefits
- Basic life and AD&D Benefits
- 401k retirement plan
- Short- and Long-Term Disability
- Education benefits
- Maternity leave
- Paid parental leave
- Paid time off
The expected base salary for this position ranges from $120,000 to $150,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.
Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment.
Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.
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