Vice President, Norstella Real-World Data (RWD) Product Marketing
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Company: Norstella
Location: Remote, United States
Date Posted:
Employment Type: Full Time
Job ID: R-492
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Description
At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker—and help patients in need.
Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.
Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:
- Citeline – accelerate the drug development cycle
- Evaluate – bring the right drugs to market
- MMIT – identify barrier to patient access
- Panalgo – turn data into insight faster
- The Dedham Group – think strategically for specialty therapeutics
By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.
The Role:
The VP, Real-World Data (RWD) Product Marketing will have direct responsibility for product marketing strategy and execution of Norstella’s RWD assets, products, and services. This is a highly visible role, and this individual will drive cross-functional collaboration across the Norstella business units, Real-World Data Center of Excellence team, and the Commercial organization to evangelize, drive the go-to-market strategy and support the delivery efforts for the most comprehensive real world data assets in the industry.
Key Responsibilities:
- Product Positioning – Own messaging, packaging and positioning. Develop compelling product positioning and messaging that differentiates Norstella’s suite of data assets, products, services, and methodology for pharmaceutical and life science buyers.
- Go-to-Market Strategy – Lead the development and execution of go-to-market plans for Norstella’s RWD suite of assets, products, and services. Coordinate with cross-functional teams including product management, marketing, and customer success.
- Demand Generation - Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all channels.
- Market Intelligence – Develop a deep understanding of our market and customer. Conduct comprehensive market analysis to identify trends, customer needs, and competitive landscape. Use insights to inform product positioning and marketing strategies.
- Innovation – Bring new products, packages and capabilities to market.
- Buying Process & Customer Journey - Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Pricing & Packaging – Work directly with leadership and GTM teams to develop pricing and packaging strategies that will help us differentiate and win in a fast faced marketplace.
- Performance Measurement - Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories
Minimum Qualifications:
- Bachelor’s degree in Business, Marketing, Healthcare or High Science degree
- 10+ years of experience in product marketing or product management, ideally supporting real world data offerings (Lab, Claims, Prescription, EMR, Hub, Specialty pharmacy data).
- Excels in fast-paced, dynamic, high-growth environments with an ability to succeed in a cross-functional organization
- Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
- Exceptional communication and presentation skills. Comfortable interacting with senior-level clients and partners
- Strong writing and PowerPoint skills are required
- Results-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
- Pragmatic Institute or Product Marketing Alliance Certified preferred.
Our Guiding Principles for success at Norstella:
01: Bold, Passionate, Mission-First
02: Integrity, Truth, Reality
03: Kindness, Empathy, Grace
04: Resilience, Mettle, Perseverance
05: Humility, Gratitude, Learning
Benefits:
- Medical and Prescription Drug Benefits
- Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
- Dental & Vision Benefits
- Basic Life and AD&D Benefits
- 401k Retirement Plan with Company Match
- Company Paid Short & Long-Term Disability
- Paid Parental Leave
- Education Reimbursement
- Paid Time Off & Company Holidays
The expected base salary for this position ranges from $200,000 to $260,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, were just as excited about you.
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